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Tina Morch-Pierre

Tina Morch-Pierre
Dallas Area Rapid Transit
Dallas Area Rapid Transit
Tina Mörch-Pierre is the Assistant Vice President of Innovation. Her experience and depth of knowledge spans over 25 years in varying industries to include transportation, healthcare, IT, financial and program management. As AVP of Innovation, Tina leads strategic innovation projects to include automated fare collection, mobile applications, and Mobility as a Service (MaaS) initiatives. She is responsible for $50M innovation initiatives and the development of product roadmaps. Tina is focused on optimizing customer experience through shared mobility opportunities which includes advancing public/private partnerships, working towards smart cities collaborations and ensuring accessibility and inclusivity for all riders are incorporated in future developments.
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